Using Pronouns Consistently

[From wordconstructions.com:] 
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"Just as a reminder, a pronoun is a word that is used in place of a noun. So ‘he’ replace’ John’ and ‘her’ replaces ‘Suzie’s’, and so on.
Pronouns are useful for

• making writing shorter and clearer (it takes less to write ‘they’ than ‘John, Mary, Chuan and Connor’ for example)
• avoiding repetition of the noun (compare ‘Joe rode Joe’s bike until Joe felt too tired’ and ‘Joe rode his bike until he felt too tired’)
• provide emphasis towards one noun (such as ‘The teacher herself missed the error in that question’). Mind you, this is a somewhat old fashioned way to write and I don’t recommend its use in business writing.

There are different pronouns depending on gender and whether the noun is plural or singular.

When using pronouns, make sure you maintain the same or matching pronoun throughout a sentence and paragraph.
I recently read: 

• For more details about {our product}, contact us on 1234 5678 or visit their website.

The writer swaps from being part of the company (by using ‘us’) to being external to the company (by using ‘their’). Which is jarring and somewhat confusing."

To read more about the importance of using pronouns consistently, click here: 
To read even more about this issue, click here: 

To practice recognizing and correct incorrect pronoun usage and reference, click on the links below: 

Practice 1
Practice 2 
Practice 3

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